New liability rules for products, including software, artificial intelligence, smart devices, autonomous vehicles, pharmaceuticals, etc. in the EU - the most important innovations and their significance for Switzerland
The European Commission published a proposal for a directive on liability for defective products on Sept. 28, 2022. The amendments are so extensive that the previous Product Liability Directive 85/374/EEC from 1985 shall be completely replaced.
Reasons for a new Product Liability Directive
Although the existing Product Liability Directive is still considered to be an effective instrument of consumer protection, it shows significant weaknesses in the view of the EU Commission:
The weaknesses of the existing regulations regarding emerging digital technologies have already been analyzed in the European Commission's White Paper - On Artificial Intelligence - A European Approach to excellence and trust, COM(2020)65 final, dated 19.02.2020 and the European Commission's report on the safety and liability implications of artificial intelligence, the Internet of Things and robotics, COM(2020) 64 final, published on the same day and the report from the Expert Group on Liability for artificial intelligence and other emerging digital technologies published on 27.11.2019.
The overriding goals of the new Product Liability Directive are effective consumer protection, a level playing field and legal certainty for all companies, while at the same time avoiding high costs and risks for small and medium-sized enterprises (SMEs) and start-ups.
Addition of further liability regimes at EU and national level
The new Product Liability Directive will complement other liability regimes at EU and national level, in particular,
In the area of cyber security, the Product Liability Directive must be distinguished from the
Context of other EU legislative initiatives
In addition, the new Product Liability Directive must be seen in the context of other legislative initiatives, in particular the
The main innovations and clarifications
The new Product Liability Directive contains numerous significant changes, but some are mere clarifications, including:
Mandatory EU consumer protection law
The Product Liability Directive is mandatory consumer protection law of the EU. Insofar as EU law is applicable, liability towards the consumer cannot be excluded or limited by contract or other statutory provisions. This means in particular, that contractual limitations regarding the amount of liability are invalid.
Significance and outlook for Swiss companies
Since Switzerland has already adopted the previous Product Liability Directive almost word for word with the Federal Law on Product Liability (PrHG), it would sound logical that the new Product Liability Directive will also be implemented in Switzerland for the same reasons. However, that remains to be seen. So far, the Federal Office of Justice has not yet been commissioned to deal with the matter at all. Irrespective of this, it is important for Swiss companies, both now and in the future, to check whether they themselves or their branch in the EU fall under the previous/new product liability law or whether their business partners, e.g. "fulfillment providers", online platforms or distributors, can assert recourse claims. Corresponding risks should be limited as far as possible. We will be happy to advise you on this.